APPLE 90s RESEARCH RESOURCES

*** SOURCES FROM MICAH MANOOKIAN'S RESEARCH ***

Video Sources

Steve Jobs introduces the iMac - 1998
Video of the 1998 launch of the iMac by Steve Jobs. Used to discuss how Apple framed the iMac as an "internet-ready" device.

Contemporary Articles

iMac leads retail sales (1998) - WIRED
Period article showing the commercial success of the iMac in late 1998.
25 Years Ago Steve Jobs Launched the First iMac—and the Strategy - WIRED
Article reflecting on the iMac's launch with a modern perspective.

Academic Research

P. Magaudda - Apple's Iconicity: Digital Society, Consumer Culture and the Iconic Power of Technology
Theoretical framework for Apple's role as a cultural icon.
An Analysis of Brand Culture of Apple Inc. from Semiotics - ResearchGate
Semiotic/brand-theory lens on Apple's cultural meaning.

Modern Analysis

The Apple Phenomenon - Why Everyone Loves Apple So Much (2023)
Modern analysis of Apple's cultural positioning.

Research by Micah Manookian - 11/05/2025